Bluebella is a fashion-led lingerie and nightwear brand designed in-house at their London office. The collections have an exciting direction and signature look that reflects the strength and femininity of the Bluebella woman, with an aesthetic that is redefining sensuality. Taking inspiration from the catwalk, Bluebella designs often have a provocative edge and are created at a price point that makes it highly accessible within the marketplace. The collections embody the spirit and style of the Bluebella woman. The directional designs aim to challenge the classic lingerie shapes and create lingerie that is wearable but fashion-forward. This is a fashion lingerie brand designed primarily for the 18 – 35 age group but is also worn by every woman who believes that age is most definitely just a number.